Why is Fashion is the third most polluting industry in the world? Because it produces more than what we consume. And in doing so, it extracts materials, utilizes water and dies in excess.
Back in my times, as CMO of a large fashion brand, I remember celebrating 70% sell-through (% sales vs stock) as great sales results ... .That means 30% of what was not sold goes to waste, ending up in landfills or incineration!
In the age of social media, where street savvy kids are dictating what is hot. Trend predictions and analysis cannot keep up with Hailey Bieber’s latest look. Combine it with unpredictable weather conditions due to global warming and the old fashion formula does not work anymore.
Digitalization. Yes, I'm sure you heard that before. At The Fabricant, we have been promoting it since 2018. In our early years, we were doubling down on 3D technology to drive the change. Seven years down the road, 3D has only been adopted by 10% of the industry and the issues have only increased.
But there is hope. AI is changing the game. It is bringing the promise of digitalization to mass adoption. What used to take days, it is now done in seconds, at a fraction of the costs and materials consumed. And most importantly, it can significantly change the way we create and produce fashion.
Create your collection, produce amazing product and campaign images, upload on your website, inform your supplier, and wait until the orders come in before you produce.
This is already possible.
The benefit? Less costs of inventory, product shots, marketing materials. Faster timelines. No waste. It is business worth, it is planet worth. What are you waiting for to give it a try? app.thefabricant.com